Learn how to design and produce motion graphics for paid search and social media platforms. Create engaging and eye-catching content for advertising using Adobe After Effects.
Part-time evening course | Monday & Wednesday evenings | 6pm-9pm | via Remote Learning | 7 credits at Level 5
Level up your social media campaigns!
Learn how to design and produce motion graphics for paid search and social media platforms. Create engaging and eye-catching content for advertising using Adobe After Effects.
A great course for anyone wanting to produce their own advertising for online campaigns - you'll learn pre-production and storytelling techniques to help communicate and convert online traffic to visitors and sales.
If you would you like to ask a question or send you the full course breakdown before you enrol please contact us!
What you'll learn
Motion Graphics for Brand Recognition
This module gives you an introduction to the creative processes behind effective motion design. You'll develop visual styles and apply animation techniques to create animated brand elements.You'll learn the fundamentals of Adobe After Effects and how they can be used to produce engaging animation with synchronised audio.
Principles of motion design
Creating style frames
Preparing raster and vector files for use in motion graphics software
Creating compositions & composition settings
Layer types: Text, solids, shapes
Animating text & graphics using transform properties
Timing, pace & appeal
Opacity and masks
Shape layer basics
and more...
Motion Graphics for Informative Content
This module takes your motion design skills to the next level. You'll develop a storyboard and AV script, and apply more advanced techniques using After Effects to produce an educational or 'explainer' video.This course includes everything you need to know about file formats and optimising motion graphics for advertising and social media platforms.
Content platforms, trends, audience
Developing and working with a motion brief
Storyboard & Animatics for motion graphics
Manipulate graphics with common effects
Typography for motion
Track mattes, Blend modes
Integrating graphics into footage/working with footage effects
Working with received files & templates
and more...
A bit more information
Software
You'll need a PC or Mac of your own, with reliable internet access to join online meetings. You'll need an active Adobe Creative Cloud subscription for the duration of the programme, including access to After Effects. Photoshop and Illustrator. You can check out Adobe's student plans and pricing here.
Please ensure that you have the most recent software update for Adobe.
Equipment
For optimal performance when studying remotely, we recommend:
Your computer is up to date (ensure you have the latest version of the necessary plug-ins, drivers, bug fixes and security updates)
You have reliable internet speed and connection
A web cam and microphone
Do not use a Chromebook - Chromebooks are not intended for heavy-duty processing such as Adobe Creative Cloud software.
For more information on general computer requirements, visit our FAQ's here (scroll to bottom of page)
Domestic Students: $1575.00 (incl. GST)
International Students: $1,575.00 tuition fee + $447.50 registration fee (including GST)*
*International students, Please contact us directly here to finalise enrolment and payment opposed to applying online. This micro-credential is open to individuals living or residing in New Zealand only. Payment Options (Domestic Students only)
Pay by Invoice (Eligible for Organisations/Schools only)
Pay at a Campus (During office hours only)
Yoobee Colleges reserves the right to modify the fees, scheduled time and course structure. To see more about other Terms and Conditions, please click here.
Please see below on the course entry requirements and other information before enrolling. Upon application, we will request the following information and documentation before you start the course.
Completed Enrolment Form - Upon application we will ask you to complete an enrolment form.
Verified Form of ID - We require certified copies of your identity and residency documentation. This can be a valid passport or birth certificate.
Proof of NZ Residency or Citizenship - If not stated on your passport of birth certificate, you will also need to provide proof of citizenship/residency in New Zealand if applying as a domestic student.
International Students - Please contact us directly here to finalise enrolment and payment opposed to applying online. This micro-credential is open to individuals living or residing in New Zealand only.
Learners will be eligible to enter this Micro-credential if they:
Are at least 16 years old and
Have basic computer skills and an interest in motion graphics
Hold NCEA Level 2 or equivalent evidence that they have the ability to succeed in the micro-credential
Students with English as a second language require IELTS 5.5 (General or Academic) with no band lower than 5.0
READY TO TAKE THE STEP?
Download the Motion Graphics for Advertising Information Pack
Course Start Dates
Benjamin Dudding - Tutor
Benjamin has had over 18 years experience teaching and working with digital media, specialising in the fields of Video & Motion Graphic design and Music & Audio Production.
He is currently working at City Desktop Training, teaching accredited Adobe and Apple Video, Audio and Motion Graphics courses and has previously taught at Victoria University (Melbourne) in the audio production, digital media, games design, graphic design and visual arts courses.
As a musician and producer he has had over fifteen years experience composing, recording, producing and performing electronic music. His own brand 'Sonic Safari' delivers online training courses in music production to online platforms Udemy, Skillshare and Grinfer.
Ben also works as a freelance sound designer/composer, motion graphics artist and video editor.His skills include: Video Editing, Motion graphics, Compositing/Visual Effects; Electronic Music Production, Audio Recording Editing and Mixing, Scoring Music for video and games.
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