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CAMPUSES:
START DATES:
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Yoobee Online
Feb 15 - Mar 31, 2021
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Yoobee Online
Apr 12 - May 31, 2021
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Yoobee Online
Jun 14 - Jul 28, 2021
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Yoobee Online
Aug 09 - Sep 22, 2021
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Yoobee Online
Oct 04 - Nov 22, 2021
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Credits:
7
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Method:
Remote Learning
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Combine your existing marketing skills with digital marketing expertise
Monday & Wednesday evenings | 6pm-9pm | 7 weeks | 7 credits at Level 5
- This Digital Marketing Micro-credential will give you the practical skills to make the most of the platforms and tools you need to implement and execute an effective digital marketing plan.
- During this course, you’ll learn the principles of digital marketing and develop practical skills using online tools and platforms. Reduce costs by bringing your digital marketing in-house to more rapidly implement your online strategy.
- You’ll start by clearly defining your market and identifying their media consumption trends. You’ll develop your unique selling proposition and create a plan to effectively communicate your brand and message online.
- You’ll identify social media platforms and content that reaches your target audience. You’ll learn how to design and implement effective email campaigns. Explore advertising platforms and plan targeted campaigns, learning when and how to use SEO, SEM, Email marketing, social custom audiences and re targeting.
- You’ll be able use a range of engagement measures to monitor and report on outcomes and goal achievements of your online campaigns.
If you would you like to ask a question or send you the full course breakdown before you enrol please contact us!
What you'll learn
Brand & Audience
Principles of Digital Marketing
Defining your Target Audience
Positioning your brand
Setting objectives
Culture and Personality
Unique Selling Proposition
Digital research tools & techniques
Finding your audience online
Researching media consumption habits and trends
Connecting with your customer
Content Marketing concepts
Content research
Validating your business idea
Platforms & Communications
Email marketing concepts
Copywriting for email and social media
Opt-in forms
Testing and Optimizing EDMs
Social media platforms
Setting up profiles
Engaging and growing an audience
Social media pages and groups
Scheduling
Boosting and promoting
Introduction to paid search, display and video advertising
Advertising on social media platforms
Custom audiences
Advertising retargeting
Analysis of engagement and campaign goals
Campaign optimisation
A bit more information
Software
N/A
Equipment
Remote Learning Requirements
You will need a computer that has access to reliable internet, web cam and microphone.
Fees
Domestic Students: $309.00* (including GST)
International Students: $1,575.00 tuition fee + $447.50 registration fee (including GST)**
* Fees subject to change
**International students, Please contact us directly here to finalise enrolment and payment opposed to applying online. This micro-credential is open to individuals living or residing in New Zealand only.
Entry Requirements
Enrolment Requirements
Please see below on the course entry requirements and other information before enrolling. Upon application, we will request the following information and documentation before you start the course.
- Completed Enrolment Form - Upon application we will ask you to complete an enrolment form.
- Verified Form of ID - We require certified copies of your identity and residency documentation. This can be a valid passport or birth certificate.
- Proof of NZ Residency or Citizenship - If not stated on your passport of birth certificate, you will also need to provide proof of citizenship/residency in New Zealand if applying as a domestic student.
- International Students - Please contact us directly here to finalise enrolment and payment opposed to applying online. This micro-credential is open to individuals living or residing in New Zealand only.
Learners will be eligible to enter this micro-credential if they:
- Are at least 16 years old and
- Have basic computer skills and an interest in digital marketing and
- Hold NCEA Level 2 or equivalent evidence that they have the ability to succeed in the micro-credential
- Students with English as a second language require IELTS 5.5 (General or Academic) with no band lower than 5.0.
Remote Learning Requirements
You will need a computer that has access to reliable internet, web cam and microphone.
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