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CAMPUSES:
START DATES:
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Auckland City Road
Feb 21 - Dec 09, 2022
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Wellington
Feb 21 - Nov 18, 2022
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Christchurch
Feb 21 - Nov 18, 2022
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Online – Full-time
Feb 21 - Nov 18, 2022
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Online – Part-time
Feb 21, 2022 - Nov 17, 2023
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Credits:
120
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Method:
Full-time / Campus / Online
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Become a multi-skilled marketer with our creative marketing diploma.
More and more businesses are looking for multi skilled marketers, so we’ve launched this truly unique marketing programme to address the growing demand. This Diploma will turn you into a sought after marketer who possesses design skills in a business world and business acumen in a design environment.
What makes this different?
- This course isn’t about endless theory. We’ll teach you real skills in how to develop creative assets and how to launch them through planned, multi layered campaigns. This means you can promote yourself as a one stop shop marketer to SME’s and organisations who are crying out for people who can do it all.
- We’ve developed this Diploma in conjunction with a large group of stakeholders from across the business and marketing landscape, finding out what is missing from other marketing qualifications and how we can make this a truly unique learning experience.
- You can study this programme as a stand-alone course, which will give you the entry level knowledge you need to get out into the industry, or it can be the first step toward our Bachelor in Digital Innovation, launching in full in 2022. Completing this Diploma means you can gain direct entry into year two of the Bachelors which offers guaranteed work experience.
Why choose marketing?
Marketing is more important now than ever before. The world is awash with innovative products, services, technologies and solutions, but it’s getting harder and harder to cut through in order to generate revenue and profit. Innovation alone cannot sustain a company. It has to be paired with effective marketing which means there are great career prospects for marketers, and in New Zealand, which is largely made up of SME’s who need to make their marketing resources and budgets cost effective. A multi-talented marketer who can do more will always have the edge on someone who only has creative OR business skills.
What you'll learn
Fundamentals of Design
Learn what makes a design element successful by getting a handle on the principles of design. Using InDesign and Photoshop, create design assets and find out what makes certain designs appeal to certain people by learning more about target audiences. You’ll even find out how to create your own animated gifs. Understanding the end to end design process can give you a real edge over other marketers.
Web and Graphic Design
A functional, responsive website is a beautiful thing. Find out how to make one for tablet and smartphone using WordPress, HTML and CSS. You’ll also learn how to use content management systems, plugins and widgets, and a website template builder like Wix to create a website.
Storytelling and Content Creation
You’ll learn to develop the bones of a great piece of content including the set-up of the story. You'll build your copywriting skills and use your new digital marketing skills to develop and repurpose content across a range of social media, digital and print mediums.
Consumer Behaviour
You’ll look at customer insights, social and cultural influences on buying behaviour, the psychology of pricing and the role of media in consumer perceptions.
Marketing Foundations and Digital Marketing
You’ll learn the role of marketing in a successful business, how to clearly define a target market and identify their media consumption trends.
You’ll learn about developing a unique selling proposition and how to create a plan to effectively communicate your brand and message.
You’ll also get the practical skills to use online platforms and tools to implement and execute an effective digital marketing plan, including identifying social media platforms and content that reaches your target audience.
You’ll learn how to design and implement effective email campaigns. Explore advertising platforms and plan targeted campaigns, learning when and how to use SEO, SEM, Email marketing, social custom audiences and retargeting.
You’ll be able use a range of engagement measures to monitor and report on outcomes and goal achievements of your online campaigns.
Introduction to Entrepreneurship
You’ll delve into the mindset of an entrepreneur. Learn about design thinking, lean start up principles, the ins and outs of working for yourself rather than someone else, how to build resilience, and how to face business challenges.
Developing a successful campaign
You’ll bring together everything you’ve learned to develop a campaign. You’ll find a market need through research or your own ideas, write a marketing plan, develop and repurpose content, develop creative assets, and present the plan to your fellow students.
A bit more information
Software
Software licenses we provide you with
A year long subscription to Adobe (covered by Course Related Costs). Complimentary membership to the Marketing Association of New Zealand while enrolled in this programme.
Equipment
Equipment you need to bring
You are required to bring your own device. This allows flexibility of study outside of class hours and seamless remote study in the event of another lockdown where classroom facilities are inaccessible. If you do not own your own device, please discuss this with one of our team at enrolment.
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Components of |
Minimum |
Recommended |
| CPU |
Intel Core i5, |
Intel Core i5, |
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Memory |
8 GB |
16 GB |
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Disk |
256 GB SSD |
512 GD SSD |
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Screen Resolution |
1280 x 800 |
1920 x 1080 |
Fees
Domestic Students
$10,142.54 + $340 Student Service Levy + $350 Course Related Costs*
Please note that Student Service Levy for Online only will reduce to $170 in 2022.
*Course Related Cost - Covers software licensing for student use on campus for the period of 1 year. This amount can be covered by StudyLink's courses related cost loan.
(Eligible for 'fees-free' study)
Please note fees are subject to change.
Entry Requirements
Domestic Students
Students need NCEA Level 2 or equivalent evidence that they have the ability to succeed in the programme.
International Students
International applicants must be 18 years or older and have proof that within the last 2 years they have gained English language skills equivalent to IELTS level 5.5 with no band score lower than 5.
Study on campus
Our campuses are equipped with the latest tech and equipment you need to succeed, and are welcoming student spaces where you can connect with your peers, all within reach of vibrant city centres.
Study online
Online learning that's purpose-built for the modern student. Learn new skills and gain qualifications with the flexibility of learning online. Study anywhere, anytime.
Creative Marketing student work
See work produced by our Creative Marketing Diploma students. They learn to become multi-skilled marketers by planning and implementing a marketing strategy, launch a campaign, and design collateral, images and videos that a campaign needs.
What's on at Yoobee
Partnered with
Yoobee Colleges has been awarded with a Category 1 rating by the New Zealand Qualifications Authority (NZQA), the highest possible rating showing that the government has confidence in our ability to deliver high quality education.