Diploma in Creative Marketing

Fundamentals of Design

Learn what makes a design element successful by getting a handle on the principles of design. Using InDesign and Photoshop, create design assets and find out what makes certain designs appeal to certain people by learning more about target audiences. You’ll even find out how to create your own animated gifs.  Understanding the end to end design process can give you a real edge over other marketers.

Web and Graphic Design

A functional, responsive website is a beautiful thing. Find out how to make one for tablet and smartphone using WordPress, HTML and CSS. You’ll also learn how to use content management systems, plugins and widgets, and a website template builder like Wix to create a website.

Storytelling and Content Creation

You’ll learn to develop the bones of a great piece of content including the set-up of the story. You'll build your copywriting skills and use your new digital marketing skills to develop and repurpose content across a range of social media, digital and print mediums.

Consumer Behaviour

You’ll look at customer insights, social and cultural influences on buying behaviour, the psychology of pricing and the role of media in consumer perceptions.

Marketing Foundations and Digital Marketing

You’ll learn the role of marketing in a successful business, how to clearly define a target market and identify their media consumption trends.

You’ll learn about developing a unique selling proposition and how to create a plan to effectively communicate your brand and message.

You’ll also get the practical skills to use online platforms and tools to implement and execute an effective digital marketing plan, including identifying social media platforms and content that reaches your target audience.

You’ll learn how to design and implement effective email campaigns. Explore advertising platforms and plan targeted campaigns, learning when and how to use SEO, SEM, Email marketing, social custom audiences and retargeting.

You’ll be able use a range of engagement measures to monitor and report on outcomes and goal achievements of your online campaigns.

Introduction to Entrepreneurship

You’ll delve into the mindset of an entrepreneur. Learn about design thinking, lean start up principles, the ins and outs of working for yourself rather than someone else, how to build resilience, and how to face business challenges.

Developing a successful campaign

You’ll bring together everything you’ve learned to develop a campaign. You’ll find a market need through research or your own ideas, write a  marketing plan, develop and repurpose content, develop creative assets, and present the plan to your fellow students.