Auckland City Road
Jul 18, 2022 - Mar 31, 2023
Online – Full-time
Jul 18, 2022 - Mar 31, 2023
Full-time / Part-time
Online and On Campus
Become a multi-skilled marketer with our creative marketing diploma.
More and more businesses are looking for multi skilled marketers, so we’ve launched this truly unique marketing programme to address the growing demand. This Diploma will turn you into a sought after marketer who possesses design skills in a business world and business acumen in a design environment.
What makes this different?
Learning through practical projects. Plus, great tutor support and small class sizes.
Study Your Way
Choose to study online or at one of our campuses.
Gain direct entry into year 2 of our Bachelors which offers guaranteed work experience.
Fundamentals of Design
Learn what makes a design element successful by getting a handle on the principles of design. Using InDesign and Photoshop, create design assets and find out what makes certain designs appeal to certain people by learning more about target audiences. You’ll even find out how to create your own animated gifs. Understanding the end to end design process can give you a real edge over other marketers.
Web and Graphic Design
A functional, responsive website is a beautiful thing. Find out how to make one for tablet and smartphone using WordPress, HTML and CSS. You’ll also learn how to use content management systems, plugins and widgets, and a website template builder like Wix to create a website.
Storytelling and Content Creation
You’ll learn to develop the bones of a great piece of content including the set-up of the story. You'll build your copywriting skills and use your new digital marketing skills to develop and repurpose content across a range of social media, digital and print mediums.
You’ll look at customer insights, social and cultural influences on buying behaviour, the psychology of pricing and the role of media in consumer perceptions.
Marketing Foundations and Digital Marketing
You’ll learn the role of marketing in a successful business, how to clearly define a target market and identify their media consumption trends.
You’ll learn about developing a unique selling proposition and how to create a plan to effectively communicate your brand and message.
You’ll also get the practical skills to use online platforms and tools to implement and execute an effective digital marketing plan, including identifying social media platforms and content that reaches your target audience.
You’ll learn how to design and implement effective email campaigns. Explore advertising platforms and plan targeted campaigns, learning when and how to use SEO, SEM, Email marketing, social custom audiences and retargeting.
You’ll be able use a range of engagement measures to monitor and report on outcomes and goal achievements of your online campaigns.
Introduction to Entrepreneurship
You’ll delve into the mindset of an entrepreneur. Learn about design thinking, lean start up principles, the ins and outs of working for yourself rather than someone else, how to build resilience, and how to face business challenges.
Developing a successful campaign
You’ll bring together everything you’ve learned to develop a campaign. You’ll find a market need through research or your own ideas, write a marketing plan, develop and repurpose content, develop creative assets, and present the plan to your fellow students.
Software licenses we provide you with
A year long subscription to Adobe (covered by Course Related Costs). Complimentary membership to the Marketing Association of New Zealand while enrolled in this programme.
Equipment you need to bring
You are required to bring your own device. This allows flexibility of study outside of class hours and seamless remote study in the event of another lockdown where classroom facilities are inaccessible. If you do not own your own device, please discuss this with one of our team at enrolment.
Intel Core i5,
Intel Core i5,
256 GB SSD
512 GD SSD
1280 x 800
1920 x 1080
$10,142.54 + $340 Student Service Levy + $350 Course Related Costs*
Please note that Student Service Levy for Online only will reduce to $170 in 2022.
*Course Related Cost - Covers software licensing for student use on campus for the period of 1 year. This amount can be covered by StudyLink's courses related cost loan.
(Eligible for 'fees-free' study)
Please note fees are subject to change.
Students need NCEA Level 2 or equivalent evidence that they have the ability to succeed in the programme.
International applicants must be 18 years or older and have proof that within the last 2 years they have gained English language skills equivalent to IELTS level 5.5 with no band score lower than 5.
Marketing is more important now than ever before. The world is awash with innovative products, services, technologies and solutions, but it’s getting harder and harder to cut through in order to generate revenue and profit. Innovation alone cannot sustain a company. It has to be paired with effective marketing which means there are great career prospects for marketers, and in New Zealand, which is largely made up of SME’s who need to make their marketing resources and budgets cost effective. A multi-talented marketer who can do more will always have the edge on someone who only has creative OR business skills.
See work produced by our Creative Marketing Diploma students. They learn to become multi-skilled marketers by planning and implementing a marketing strategy, launch a campaign, and design collateral, images and videos that a campaign needs.